An eyewear distributor run by an optometrist and an optician.
Between the two of them they cover the whole picture — the eye examination and the dispensing — and they still run their own optical shop while they do it.
We only cater for independent optical shops and optical groups.
Retail chains are not our customer and never will be. We are not going to build a shelf in a chain three suburbs from you and then ask you to stock the same brand — which is the only reason an independent should be willing to give a distributor shelf space in the first place.
Our terms were written from behind a counter.
Optometrist & optician owned, practice tested and supplying independents and optical groups. We are not a trading company that took on eyewear because the margin looked reasonable. We buy, stock, dispense and adjust the same frames we sell you, in a practice of our own, in the same two markets.
We carry the same stock risk you do
Every frame on our shelf is money that is not in the bank until it sells. That is why we run rotation at all — so a brand on your board is genuinely being sold rather than being stored.
We know what sells off a small shelf
A mini store has room for a fraction of what a chain carries, so the wrong twelve frames cost far more than they would in a superstore. We buy for our own shop before we buy for yours, which is a harder test than a trend report.
We dispense, so we know what comes back
Nose pads, temple tips, screws, a hinge that fails in month fourteen. Spare parts are attached to the frame in our catalogue rather than living on a separate price list, because that is how a dispenser actually needs to find them.
We answer to the same customer you do
A patient who is unhappy with a frame is standing in front of you, not us. Our warranty window, our repair path and the RAN process exist so you have an answer that day, in writing, that you can show them.
Our own brands, and brands we distribute.
Some of these are ours and some are distributed under exclusive agreement, and every brand page says which. Titanium is the focus of the trade range; the children’s and teens lines carry the myopia-control work. See the brands.
Australia and New Zealand.
Two markets, not one with a flag on it. Distribution rights differ between them, so what we can supply you depends on which side of the Tasman you are, and every brand and frame on this site says so on its own page. Our warehouse is in Melbourne.
If you run an independent practice, we would like to hear from you.
Trade terms are provided on application. A REP will come to you.