Introduction:
O=MEGA23 has once again solidified its position as the premier eye care and eyewear fair in Australia, captivating both industry professionals and enthusiasts alike. The exhibition that was held in conjunction with the 4th World Congress of Optometry, showcased the latest innovations, products, and services from over 100 exhibitors. As professional eyewear distributors, we were enthusiastic to be part of this long awaited premier gathering, seizing the opportunity to introduce exciting new brands to the Australian and New Zealand markets. We are thrilled to be showcasing a brand that caters towards children eyewear.
Introducing LIPO kids:
Among the diverse brands that we showcased at O=MEGA23, LIPO kids stood out with its innovative approach to addressing childhood myopia as they make children eyewear. Built from the ground up, LIPO eyewear complements myopia control lenses with three patent-pending designs tailored to children’s diverse facial shapes and sizes. Featuring adjustable temple lengths, multiple nose pad sizes, and a durable yet lightweight construction, LIPO frames ensure a comfortable and secure fit for young wearers. The incorporation of eco-friendly materials and safety-conscious design elements further underscore LIPO’s commitment to quality and innovation.
Expanding Our Portfolio:
In line with our commitment to offering cutting-edge eyewear solutions, we expanded our portfolio to include a diverse range of brands. RYAN ADDA, originating from Melbourne, captivated attendees with its titanium frames embodying elegance, sophistication, and innovative design. As their commitment towards quality, their frames use German hinge parts, innovative designs and with scrupulous craftsmanship. RYAN ADDA’s collection features an array of fresh and chic colours with stunning designs inspired by the trendy Melbourne fashion scene.
PLAK, hailing from Korea, showcased virtually unbreakable frames crafted from Ultem and G-Glex materials, offering unparalleled durability and comfort. A pair of PLAK is the choice for the young and the old alike. They are also a great choice for those needing pantoscopic & vertex adjustment.
Let’s get up to speed on Paul Frank. Now, Paul Frank is not a new name in the industry. They are famous for their unique and whimsical designs that more often than not feature their iconic character Julius the Monkey. Paul Frank eyewear frames are the choice for those who want an added fun, quirky and playful element added to their personal style as the frames are known for their colourful, creative and playful frames.
Reflecting on Success and Looking Ahead:
As O=MEGA23 drew to a close, we couldn’t help but reflect on the success of the event and our journey since O=MEGA19. With three booths spanning 27 sqms, we had the opportunity to engage with attendees and showcase our growing portfolio of brands. The positive reception reaffirmed our commitment to growth and innovation in the eyewear industry. Moving forward, we are excited to continue expanding our distribution network and introducing new brands to the market. With a team built on respect, trust, and care, we are confident that together with our global partners, there’s no limit to what we can achieve.
Conclusion:
O=MEGA23 was more than just a trade fair; it was a celebration of innovation, collaboration, and growth in the eyewear industry. As professional eyewear distributors, we are proud to have been part of this vibrant gathering and to have showcased brands that embody the spirit of innovation and quality. As we look towards the future, we invite you to join us on this journey of exploration and discovery, where together, we can continue to push the boundaries of what’s possible in eyewear distribution.